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White-label Branding

Branding lets you replace the default AUMS look with your own visual identity. You can customize branding at the instance level and override it per organization.

Configure global branding under Settings → Branding:

SettingDescription
LogoUpload a logo image. Displayed in the header and login page.
Primary colorAccent color used for buttons, links, and highlights.
Custom domainServe AUMS from your own domain (e.g. admin.example.com).
FaviconCustom browser tab icon.

On the Business plan, each organization can have its own branding that overrides the instance defaults. Configure under Organizations → [Org] → Branding:

SettingDescription
LogoOrganization-specific logo
Primary colorOrganization-specific accent color

Organization branding is applied when a user is scoped to that organization’s dashboard view.

To serve AUMS from a custom domain:

  1. Set BASE_URL to your custom domain (e.g. https://admin.example.com).
  2. Point a DNS CNAME record at your AUMS deployment’s hostname.
  3. Ensure your deployment platform handles TLS termination for the custom domain.

For Vercel, add the domain in the Vercel dashboard. For Cloudflare Workers, add a custom domain route. For cloud deployments (AWS/GCP/Azure), configure the load balancer with your domain’s TLS certificate.